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Harry Henry (11 March 1916 – 22 November 2008) was born in London on 11 March 1916, as the elder son of an accountant, who died in 1924. His mother brought up and provided for her two sons by working as a dressmaker. Henry was one of Britain's market research pioneers whose contributions to its acceptance and understanding won him an international reputation. He was the last survivor of the 23 founders of the Market Research Society (MRS), which he helped establish in 1947, and which now has 8,000 members in 50 countries. He married Mary Anstey, daughter of Vera Anstey, in 1938. She died in 1989, a year after they had celebrated their golden wedding anniversary. In publishing, he was Marketing Director of the Thomson Organisation for nine years, where he also became a Deputy Managing Director. His influence was significant in pulling an old-fashioned conservative industry towards the appreciation and practice of marketing in newspapers and magazines, a benefit inherited by radio and television. He was the first to use the computer in a market research study. In 1988, he received the Market Research Society's rarely awarded Gold Medal. In 2004, he received the Advertising Association's prestigious Mackintosh Medal, awarded for outstanding personal and public service to the industry (in this case, only the third time in the previous fifteen years, and also in recognition of forty years as chairman of its Advertising Statistics Committee). ==Education== He attended two primary schools, one in Finchley and the other in Hackney and at the age of eleven was transferred to Upton House London County Council Central School, in Homerton. This type of school, an early experiment in state secondary education, had just been created for students up to the age of sixteen, who would otherwise be leaving school at fourteen, to extend their general education with the addition of some commercial subjects. He obtained the London Matriculation with Honours, and was awarded a Wedgewood Scholarship to City of London College in 1932. In 1934, he was awarded a Bursary that enabled him to enter the London School of Economics (LSE), where he read Economics, with Statistics as a subsidiary subject. In those days, the LSE had less than 3,000 students. Henry served as Senior Treasurer of the Students' Union, Editor of the Clare Market Review, the Union's official magazine (after having edited and largely written Felix, an extremely unofficial one), Chairman of the Social Committee, Chairman of the Literary Society, Business Manager of the Review of Economic Studies (an academic journal), and Vice-Chairman of the Labour Society. Towards the end of this, he was involved in a libel action arising from an article he wrote in the University of London Union Magazine, pointing out that the gerrymandering involved in the election of the M.P. for London University gave control to the commercial correspondence colleges, whose interests were commercial rather than academic. Pressure from the judge (in chambers) led to a reluctant withdrawal, but there were no damages and he was convinced that Higher Authority had organised a cover-up. He obtained a B.Sc. (Economics) in 1937, which qualified him for his first job. Colman Prentis & Varley, a relatively new and extremely small advertising agency, having gained two minor advertising accounts from Procter & Gamble (just beginning to make a presence felt in the UK, under the name of Thomas Hedley) learnt that it would need a market research department. They went to LSE to find somebody to fill this role, in the mistaken belief that what was required was a statistician. Henry was appointed to this post in 1938, and began to learn about market research, largely by experiment. He supplemented this as the London correspondent of the Boston Globe, providing a weekly column on the various social and other activities of the family of Joseph Kennedy, the then US ambassador to London. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Harry Henry」の詳細全文を読む スポンサード リンク
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